DISNEY 的 Senior Marketing Specialist 职位 Skip Navigation
The Walt Disney Company: Be Part of the Story

Be Part of the Story

Senior Marketing Specialist

立即申请 稍后申请 Job ID 10006036 工作地点-国家/地区 上海, 中国内地 工作发布公司 Shanghai Disney Resort; 发布日期 Aug. 03, 2022 调动类型 混合型工作模式

- 这个职位被认为是混合型工作时间的职位类型,这意味着员工将在公司指定的地点现场工作部分时间,其余的时间则是远程工作。

职位介绍

Job Summary:

As a senior marketing specialist , your main responsibility is to ensure the implementation of Shanghai Disney Resort brand’s Customer Relationship Management(CRM)  system in E-commerce platform  . By analyzing online channel data and collaborating with internal marketing and sales departments, you need to build a private domain communication system and work with internal marketing and sales team to   achieve its overall sales goal, meanwhile improving consumers' brand experience.

Key Responsibilities:

  • You will be responsible for the development and execution of E-commerce platform   CRM system, achieve effective layered operation model of private domain members, and improve core CRM KPIs such as member repurchase, customer unit price, and customer retention;
  • You will work closely with online channel’s internal sales and operation department, paid media team, and marketing team to improve the communication quality of member contact points and their shopping experience;
  • You will communicate closely with the brand data team , to create a complete closed-loop experience in platformthrough the brand's all-round membership experience;
  • You will drive the improvement of the operation quality of data service providers and efficiently conduct data analyses, to help business decisions and adjust execution as needed;
  • You will be responsible for managing and evaluating the use and effectiveness of E-commerce platform CRM budget.

Desired Qualifications:

  • Bachelor’s degree or above in Business or data related major, and at least 4 years of CRM related work experience;
  • Data-sensitive, strong data processing and interpretation ability, familiar with e-commerce and the digital environment;
  • Experience in online channel private domain (group chat) and wechat private domain operation;
  • Familiarity and independence in using online channel related data tools;
  • Work experience in relevant business departments of data operators or multinational corporations.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.



关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区,在这里,亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地,内设两座主题酒店,一个大型购物、餐饮和娱乐区——迪士尼小镇,一座百老汇风格的剧院,星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务,该度假区专为中国人量身打造了正宗地道的文化氛围和主题,淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求,包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里,游客们可以尽情放松,畅享丰富的互动体验。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Shanghai Intl Theme Park Company, Ltd.,即我们称为 Shanghai Disney Resort 业务的一部分。

This position is with Shanghai Intl Theme Park Company, Ltd.,which is part of a business we call Shanghai Disney Resort.

具体的福利基于职位有所不同,可能根据公司政策进行调整。 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定,向所有员工和候选人提供同等就业机会,无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.

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