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Senior Manager, Franchise Marketing

稍后申请 职位ID 738674BR 工作地点-国家/地区 上海, 上海, 中国(大陆) 工作发布公司 消费者直销和国际业务 发布日期 2020/01/15

职位介绍

The Sr. Manager, Franchise Marketing will support the Executive Director in developing and implementing marketing plans to build the brand and franchises, increase awareness, familiarity and affinity of various brands and franchises under the TWDC portfolio, and ultimately help accelerate business growth in the region.

The principal role of the Sr. Manager includes planning the strategies for the responsible brand and franchise, as well as to develop and implement specific marketing programs and events. This requires working closely with all the Business Units and other corporate functions, as well as agencies, while keeping abreast of the market landscape and development.

主要职责

  • Be a strategic visionary to drive long-term growth of the Walt Disney Company Brand through the individual content franchises within TWDC’s large and diverse IP portfolio (including Disney, Pixar, Marvel, Star Wars, ESPN, National Geography, etc).
  • Lead development and implementation of the integrated marketing plans to build awareness, familiarity and affinity of responsible brands and franchises, as well as measure effectiveness of the marketing programs
  • Lead cross-functional teams to drive synergy, marketing and consumer messaging for responsible brands and franchises, including studio marketing team, digital marketing team, corporate communications, consumer research, and DPEP business teams, etc.

基本条件

Education:
  • Bachelor’s degree in Business Administration, Marketing, Management or related field in top university

Experience:
  • Experience working with or for multiple divisions of a major entertainment company.
  • Experience working in diverse international emerging territories
  • 8+ years experiences in marketing, brand development, promotions or sales for multi-national fortune 100 companies.

Qualifications:

  • A mature, self-motivated manager who is also able to successfully implement multiple initiatives, driving results for the company.
  • A strong “partnership” mentality in working with others. Experience in driving results through consensus building, team work, and identifying common goals. Demonstrated success in building relationships across all levels of an organization (Executive through Managerial).
  • Excellent verbal and written communication skills. Experience in writing and executing multiple-year strategic plans.
  • Proved track record of building new brands and leading growth of existing brands.
  • Analytical skills: able to provide sound recommendations based on good understanding of different Business Units’ needs, China market situation, trends and consumer insights
  • Professionalism and integrity, a team player, perform well under pressure

此职位隶属 华特迪士尼(中国)有限公司, 即我们称为 消费者直销和国际业务 的业务部门的一部分。

关于 消费者直销和国际业务:

消费者直接对接及国际部门负责迪士尼的国际媒体业务和公司的各种流媒体服务,将技术、内容和分销平台相结合,从而扩大了公司的全球业务范围,同时向世界各地的消费者提供享誉世界的个性化娱乐体验。该部门负责管理华特迪士尼公司的全球直面消费者业务,其中包括与 ESPN 合作编程的 ESPN+ 体育流媒体服务;即将推出的迪士尼品牌直面消费者流媒体服务;以及公司在 Hulu 的所有权股份。迪士尼流媒体服务部是 ESPN+ 和迪士尼品牌流媒体平台的开发者,隶属于消费者直接对接及国际部门,负责监管整个公司所有面向消费者的数字技术和产品。

关于 华特迪士尼公司 (公司):

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

公司规定向所有员工和申请人提供同等就业机会,无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、精神或肢体残疾、怀孕、民族/种族、外侨工人身份、传染病菌携带者身份、或法律规定的其它类别。 此政策涵盖但不限于员工的聘任和雇佣、升职、降职、调动、临时解雇、解除雇佣、工资水平和其它薪酬形式、教育和培训。

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