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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Senior Executive - Research

立即申请 稍后申请 Job ID 842222BR 工作地点-国家/地区 孟买, 马哈拉施特拉邦, 印度 工作发布公司 Disney Media & Entertainment Distribution; 发布日期 Sep. 13, 2021


Overall Purpose of the Role:
Research and Consumer Insights for the Kids genre. You will be a central repository of knowledge using insights, information and data collected through internal and external sources. You will liaise with various stakeholders across the business and be a strong contributor to the overall growth strategy of the business. You will participate in discussions and provide insights using data analysis as well as consumer led research.
You will work with large data, apply an analytical lens and present the findings in a clear and easy way. You will also be an active contributor to brand led consumer research and take charge of such brand led research projects. You will also liaise with the sales team and contribute to client pitches for all non-traditional sales properties


Areas of Responsibility:
  1. Viewership Analytics:
    1. Weekly television ratings analysis, tracking and competition mapping for the kids genre
    2. Identifying the key viewership movements shaping the genre and TG viewing habits
    3. Sharing viewership insights with the programming team on weekly FPC planning and inputs on planning show launches
    4. On-air promo campaign pre and post evaluations for big ticket properties
    5. Provide inputs on marketwise viewership trends and identify potential markets to build
    6. Maintain regular weekly and monthly MIS
  2. Consumer Insights:
    1. Drive brand led primary market research as well as any other qualitative and quantitative research as required by the business
    2. Be completely responsible for all field projects from start to end including defining, leading and drawing insights and project closure
    3. Responsible for identifying new and emerging trends among the consumers and generating new ideas to grow the brand
  3. Management and Business Support:
    1. Support to marketing and PR teams on campaigns and external communication
    2. Provide support on all macro level TV viewership projects/analysis required by business
    3. Collaborate and provide support as per requirement across the company’s various lines of businesses as and when required
    4. Prepare presentations and data analysis to top management teams as and when required
    5. Be the point of contact for all Global queries and interactions


Experience and Qualification Required:
2-3 years of work experience in research in a broadcasting company, thorough knowledge of BARC and its software is essential
Graduation in any discipline


Skills Required :
Competence in BARC software, Microsoft Excel & Power Point is necessary
Strong communication and presentation skills preferred
Prior experience in consumer research preferred

关于 Disney Media & Entertainment Distribution:

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Disney Broadcasting (India ) Limited,即我们称为 Disney Media & Entertainment Distribution 的业务部门的一部分。

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