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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Senior Analyst

立即申请 稍后申请 Job ID P006835-R0009889 工作地点-国家/地区 圣莫尼卡, 加利福尼亚州, 美国 工作发布公司 Hulu; 发布日期 Oct. 20, 2021

职位介绍

SUMMARY

Hulu’s Marketing Advanced Analytics team is seeking a Senior Analyst, Advanced Analytics Marketing who will be an exceptional addition to our team. Digital Marketing Data is central to measuring all aspects of our digital marketing strategies across content, brand and acquisition; and is critical to our operations and growth. The Sr. Analyst role will play a critical role in supporting our core marketing measurement, analyses and reporting needs. They will work closely with Marketing, Data Engineering, Data Product, and partner agencies to drive strategy and optimizations across the business. The ideal candidate has a passion for digital and linear media landscapes and understands the intricacies and unique attributes of each step in the marketing journey.


WHAT YOU'LL DO

  • Create, deliver and continuously improve our business measurement solutions
  • Partner closely with business stakeholders to identify and unlock opportunities
  • Understand the systems and business processes that populate critical systems with data
  • Work with stakeholders to outline and define data definitions and apply appropriate usage
  • Use internal and external analytics tools, SQL, and scripting languages to access and analyze multivariate data
  • Analyze and report key data quality health KPIs through regular metric monitoring and revise as needed as the number of datasets and critical systems expand
  • Translate complex reporting needs into technical specifications, including calculations, custom groups, parameters, filtering criteria and/or aggregations
  • Analyze subscriber and behavior data to identify patterns, uncover opportunities, and create common understanding of how people are interacting with the platform and content
  • Partner with our Product, Engineering and QE team to build and automate reports and dashboards that provide insights into business measurement and effectiveness
  • Build intuitive presentations, interfaces, infographics and visualizations to create a data-driven narrative in partnership with our Strategic Planning and Marketing stakeholders
  • Provide ongoing reporting and analysis to inform and support business, product and marketing decisions

WHAT TO BRING

  • 4+ years of hands-on analytical work experience with SQL and/or R/Python
  • Proficiency with SQL
  • High familiarity with data platforms and applications such as Databricks, Datorama, Snowflake, Redshift, Airflow, Tableau
  • Expertise manipulating large data sets, interpreting data trends and using a multitude of disparate data sources and tools
  • Experience with creating, executing and analyzing complex AB/MVT test constructs in order to test stakeholder hypotheses
  • Strong analytical skills with the ability to apply business strategy to data analysis and recommendations
  • Strong experience in documenting the data requirements, data strategy, data rules (standardization, cleanse, and validation)
  • Perform root-cause analysis to identify patterns in financial and customer data sets, including subscriber acquisition and retention metrics
  • Strong analytical and technical skills to troubleshoot issues, analyze the cause, quickly come-up with the possible solutions, document the changes, and communicate organizational impact
  • Ability to evaluate risks and provide recommendations in a timely manner
  • Explain data anomalies, develop data visualizations and reporting to drive key messaging and recommendations
  • Familiarity with data exploration and data visualization tools like Tableau, Thoughtspot or Looker. It’s a plus if you can share a portfolio of clear, intuitive and insightful visualizations
  • Ability to think strategically, analyze and interpret market and consumer information

NICE-TO-HAVES

  • Experience in the streaming media industry or other subscription-based service
  • Experience in the technology industry, knowledge of data products
  • Python experience writing, managing and deploying code
  • BA or BS in a quantitative field (Business, Math/Statistics, Economics, CS, Engineering, or similar) is desired


关于 Hulu:

Hulu 是领先的优质流媒体服务,可通过插播或不插播商业广告的方式提供 电视和电影节目直播和点播,在家中和外出时均可享受此服务。凭借其综合运用娱乐和技术的运营方式,Hulu 拥有独一无二的机会,能够成为电视 的首要之选。我们通过观众所钟爱的故事来吸引观众并与其建立联系,我们正在寻找热衷于通过积极创新、非常规思维和充分娱乐来重新定义电视的受众人群。加入我们,与我们共同探索 Hulugan 生活的真谛。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Hulu, LLC,即我们称为 Hulu 的业务部门的一部分。

Hulu, LLC 奉行机会均等原则。所有应聘者,不论种族、肤色、宗教信仰、性别、民族出身、性取向、性别认同、残疾状况或受保护的退伍军人身份,均有机会获得聘用。Disney 营造健康向上的企业文化,确保每个人的想法和决策都能帮助我们发展、革新、创作出色故事,同时紧跟日新月异的时代步伐。

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