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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Performance Marketing Operations Associate

立即申请 稍后申请 Job ID 854718BR 工作地点-国家/地区 纽约, 纽约州, 美国 工作发布公司 Disney Streaming; 发布日期 Oct. 14, 2021

职位介绍

At Disney, we’re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming is a business unit within the Disney Media & Entertainment Distribution (DMED) segment at The Walt Disney Company, which oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s international operations and direct-to-consumer businesses globally, including Disney+, ESPN+, and the upcoming general entertainment international offering Star. Our core mission is to deliver the unparalleled storytelling created by our renowned content partners across The Walt Disney Company to global audiences by giving them the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth for Disney Streaming globally. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media and adtech landscape. This role sits on the Global Performance Marketing Operations team’s focus is to provide strategies, processes, and technologies that will enable Disney+ and ESPN+ performance marketing to scale globally with consistency and excellence. The team provides both tactical and strategic support across a variety of functions including adtech, data and audience strategy, analytics and core operations to drive more efficient and effective customer acquisition efforts across the globe.

The Associate leads the Performance Marketing team’s approach to leveraging audience data, technology and media platforms to drive growth and engagement of Disney Streaming products. This role will be responsible for liaising with global teams to prepare for market launches as well as continue supporting them post-launch for audience activations. Initially this role will be dedicated to the upcoming launches in APAC, but will later also support global teams across EMEA and LATAM.

主要职责

  • Prioritize and operationalize data sharing initiatives globally, but initially dedicated to supporting upcoming launches in APAC
  • Support pre-launch requirements gathering related to audience activation and be the point of contact for audience requests with global teams
  • Manage the audience development process with data onboarding and identity partners
  • Support the development of Disney Streaming’s audience strategy, roadmap, and capabilities, including the global rollout of portfolio of products
  • Project manage and provide updates on critical audience initiatives and new market launches
  • Identify and escalate marketing and data requirements that require privacy and legal review
  • Work cross-functionally with lifecycle operations, acquisition marketing, product, adops, and data teams

理想条件

  • Minimum of 2-3 years experience at a brand or agency
  • Background in Marketing and Advertising Technologies and their applications to scale performance marketing organizations
  • Experience working across marketing channels
  • Experience working with media platforms, onboarding partners, and/or DMPs
  • Demonstrated background for delivering business efficiencies specifically in assisting performance marketing teams
  • Ability to determine resource needs and recommend solutions


关于 Disney Streaming:

Disney Media & Entertainment Distribution (DMED) 由公司的国际业务 部门和各种直接面对消费者的流媒体服务组成,其将技术、媒体分发和广告营销整合成一个单独的业务部门,旨在为全球消费者创造和提供个性化娱乐体验。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Disney Streaming Services LLC,即我们称为 Disney Streaming 的业务部门的一部分。

Disney Streaming Services LLC 奉行机会均等原则。所有应聘者,不论种族、肤色、宗教信仰、性别、民族出身、性取向、性别认同、残疾状况或受保护的退伍军人身份,均有机会获得聘用。Disney 营造健康向上的企业文化,确保每个人的想法和决策都能帮助我们发展、革新、创作出色故事,同时紧跟日新月异的时代步伐。

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