DISNEY 的 Mgr-Omni-channel Customer Data Analytics 职位 Skip Navigation
The Walt Disney Company: Be Part of the Story

Be Part of the Story

Mgr-Omni-channel Customer Data Analytics

立即申请 稍后申请 Job ID 951360BR 工作地点-国家/地区 上海, 中国内地 工作发布公司 Shanghai Disney Resort; 发布日期 2022/03/31

职位介绍

Job Description
The Consumer Insight, Measurement & Analytics team will analyze and provide insights into the data to support strategic development and decision-making at Shanghai Disney Resort. As one of the largest consumer insights organizations in China, the team is comprised of experts, analysts and researchers dedicated to qualitative research, quantitative research and big data analysis. There are a variety of exciting projects here, whether it's concept and product development for Shanghai Disney Resort, marketing, sales, digital strategy and content development, customer experience optimization for theme parks, hotels, Disney Town, or data mining, exploration, and visualization of massive amounts of online and offline data, it all means broader opportunities for those of you who specialize in data analysis and insights. The team works in a warm and open atmosphere with a unique Disney energy. Here, you will work with a team of passionate and talented people.
In addition, the company is currently building an integrated visitor database (Customer Data Platform (CDP)). Within the Consumer Insights, Metrics and Analytics department, the team is focused on using data analytics to better understand the full spectrum of visitors, empower business decisions and enable customized visitor operations. You should be an innovative problem solver with a passion for developing and growing teams. Able to inspire others while eager to learn in a continuously changing Big Data environment.

主要职责

  • Reporting to the Senior Manager, Marketing Technology & Business Intelligence with responsibility for 1 reporting line;
  • Leading a team of professionals focused on consumer data analytics;
  • Providing guidance on data requirements during the creation of the integrated visitor database by working with other data management, analytics, technology and business units within the company to ensure that the integrated data structure, format, and tagging architecture is appropriate for the analytics needs;
  • Applying systematic, scientific analytics and analytical models to map the current state of consumers, measure the effectiveness of marketing campaigns, and predict the consumer lifecycle;
  • Working closely with business teams to provide expert consultation on data-enabled business and make data-driven actionable recommendations to continuously optimize the consumer experience.

理想条件

  • Bachelor's degree in a quantitative field: e.g. marketing, mathematics, engineering, economics, statistics, computer science, etc.;
  • 5+ years of experience in data analytics, such as Customer Relationship Management analytics consulting;
  • Ability to develop a deep understanding of consumer segmentation and market targeting and translate data into insights;
  • Ability to work solidly with individual-level consumer data and experience completing reports, analytics, consumer segmentation, and predictive models (working with modeling groups);
  • Relevant experience in digital analytics (applications, WeChat, website, etc.), BI tool usage (Structured Query Language, Python Language, R Language, etc.) and database structure is a plus;
  • Excellent written and verbal communication skills;
  • Ability to work with other teams in a complex environment and manage time effectively;
  • Ability to lead and develop teams;
  • Fluency in English and Chinese.

其他信息

#L1-VL1


关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区,在这里,亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地,内设两座主题酒店,一个大型购物、餐饮和娱乐区——迪士尼小镇,一座百老汇风格的剧院,星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务,该度假区专为中国人量身打造了正宗地道的文化氛围和主题,淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求,包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里,游客们可以尽情放松,畅享丰富的互动体验。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Shanghai International Theme Park Company Limited,即我们称为 Shanghai Disney Resort 业务的一部分。

This position is with Shanghai International Theme Park Company Limited,which is part of a business we call Shanghai Disney Resort.

具体的福利基于职位有所不同,可能根据公司政策进行调整。 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定,向所有员工和候选人提供同等就业机会,无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.

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