DISNEY 的 Marketing Manager, Linear Channels (Media Networks) 职位 Skip Navigation
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Be Part of the Story

Marketing Manager, Linear Channels (Media Networks)

立即申请 稍后申请 Job ID 887220BR 工作地点-国家/地区 特拉维夫, 特拉维夫, 以色列 工作发布公司 Disney Media & Entertainment Distribution; 发布日期 Dec. 07, 2021

职位介绍

The Opportunity & Responsibilities:
Marketing Manager is a key role for The Walt Disney Company Israel Media Networks business, overusing Marketing activities for 4 linear channels (Disney Channel, Disney Junior, National Geographic Channel, National Geographic Wild) their respective VOD services and Digital accounts.
The Marketing Manager is a one-person team, in charge to implement and execute global and regional marketing strategies and to create local ones.
You will work closely with affiliates to establish and execute on-going marketing activities to support the Media business needs as well as the greater TWDC (to support Consumer Product, Games and Piblishing and wider franchise priorities). You will be in charge of the Always-On strategy and execution on Digital accounts (FB, Instagram) and the PR & Comms for Media Networks, working closely with external PR agency to ensure media coverage met objectives and targets. Also, the Marketing Manager will be in charge for events and off-air activities, to be “best in class” executed.
  • In charge to execute with an excellent results global and regional Media marketing strategies
  • In charge to develop new and innovative strategies with local Israeli relevancy
  • Managing agencies and leading them to create and execute Media marketing campaigns on Digital, to meet objectives as given
  • Working closely with affiliates marketing teams to create and execute activities to drive viewing and brand awareness to all linear channels and their respective services
  • Detailed campaign budget management, tracking purchase orders and managing vendors.
  • Be the go-to PR and comms manager for global, regional and local stakeholders, working closely and managing the PR agency, to ensure all comms are in line with company guidelines and priorities
  • Understand the competitive environment from both a platform and content perspective (TV, SVOD & Theatrical), applying insights to gain competitive advantage
  • Meeting the above objectives and targets in line with agreed yearly budget
  • Managing the yearly budget as agreed

基本条件

​​​​​The Experience we require from you:
  • Proven Marketing experience at a supervisor Marketing level or higher
  • Experience working within the Media industry
  • Ability to formulate, manage high profile, end to end on/off air marketing campaigns
  • Previous budget management experience
  • Advantage: Previous agency management experience
  • Team player
  • Strong Multi-tasking abilities
  • Presentation skills
  • Interpersonal skills
  • Strong strategic marketing capabilities and implementation skills
  • Meticulous organisational skills
  • Strong presentation and communication skills

其他信息

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. We are committed to building a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.


关于 Disney Media & Entertainment Distribution:

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 The Walt Disney Company Israel Ltd.,即我们称为 Disney Media & Entertainment Distribution 的业务部门的一部分。

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