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Be Part of the Story

Manager, Paid Search (SEM) – APAC

立即申请 稍后申请 Job ID 854715BR 工作地点-国家/地区 纽约, 纽约州, 美国 工作发布公司 Disney Streaming; 发布日期 Oct. 14, 2021

职位介绍

Location: NYC (but remote until TBD)


At Disney, we‘re storytellers. We make the impossible, possible. We do this through utilizing and developing cutting-edge technology and pushing the envelope to bring stories to life through our movies, products, interactive games, parks and resorts, and media networks. Now is your chance to join our talented team that delivers unparalleled creative content to audiences around the world.

Disney Streaming Services is a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; the Disney+ SVOD service; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

The Customer Acquisition team is tasked with driving new subscriber growth to Disney Streaming Services. The team is responsible for the planning, execution and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Important Note: this role works with our international teams and the required work hours are set up to accommodate the different time zones
  • Three days a week working New York business hours (Mon, Weds, Fri)
  • Two days a week working APAC hours (Tues, Thurs)
    • Tuesday Evenings 3pm-11pm EST
    • Thursday Mornings 7am-3pm EST

主要职责

  • Oversee and manage a team in the development and implementation SEM strategies to drive global subscriber acquisition, conversion & efficiency in Asia markets
  • Coordinate with cross-regional teams and manage multiple countries within the APAC region
  • Supervise the management of SEM strategy and manage within existing channels (i.e. Google Ads, Bing, Apple Search Ads, Yahoo! And Naver)
  • Lead strategy, campaign structure, optimizations, and ad copy
  • Help develop team members, mentor and educate on the latest search advancements
  • Optimize budget across platforms and tactics to deliver positive return on marketing spend
  • Track, monitor, and optimize performance against key KPIs
  • Expertise on campaign & bid management, keywords development, etc.
  • Support ongoing landing page experimentation and testing
  • Develop bidding strategy and rule development for efficient spending and optimization
  • Recommend new paid search tactics, concepts, and approaches to inform broader marketing strategy
  • Excellent strategic planning skills with the ability to identify, prioritize, and articulate high impact paid search campaigns and initiatives
  • Responsible for risk management and QA process
  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property

理想条件

  • 6+ years paid search experience
  • 2+ years of people management experience
  • Expected Hours to be shifted to accommodate Asia time zones
    • 2 days working APAC hours, 3 days working US NY hours.
      • NY hours – Mon, Weds, Fri
      • APAC hours – Tues, Thurs
        • Tuesday Evenings: 3pm-11pm EST
        • Thursday Mornings: 7am-3pm EST
  • Bilingual or multilingual preferred (English + Mandarin, Cantonese, Taiwanese)
  • Hands on experience with Google suite (i.e. CM, Search Ads 360)
  • Must have experience with direct response campaigns
  • Global/international media buying experience, specifically with the APAC region
  • Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance
  • Flexibility & ability to work in a fast paced and dynamic environment
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Certification in AdWords, MSFT, and Apple Search ads preferred
  • Sense of humor and desire to have fun!


关于 Disney Streaming:

Disney Media & Entertainment Distribution (DMED) 由公司的国际业务 部门和各种直接面对消费者的流媒体服务组成,其将技术、媒体分发和广告营销整合成一个单独的业务部门,旨在为全球消费者创造和提供个性化娱乐体验。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Disney Streaming Services LLC,即我们称为 Disney Streaming 的业务部门的一部分。

Disney Streaming Services LLC 奉行机会均等原则。所有应聘者,不论种族、肤色、宗教信仰、性别、民族出身、性取向、性别认同、残疾状况或受保护的退伍军人身份,均有机会获得聘用。Disney 营造健康向上的企业文化,确保每个人的想法和决策都能帮助我们发展、革新、创作出色故事,同时紧跟日新月异的时代步伐。

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