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Be Part of the Story

Manager, Media

立即申请 稍后申请 Job ID 864117BR 工作地点-国家/地区 上海, 中国内地 工作发布公司 Shanghai Disney Resort; 发布日期 Sep. 21, 2021

职位介绍

You will play a leadership role in developing, implementing, and deploying innovative cross-channel media strategies or solutions to enable data-driven marketing endeavors for Shanghai Disney Resort guided by consumer insights and business needs, maximize the effectiveness and efficiency of media investments to drive business growth.

主要职责

  • Utilize intelligent marketing and data management capabilities to plan and develop integrated media plans and strategies related to client data platforms for Shanghai Disney Resort, including but not limited to client data platforms, data management platforms, etc.;
  • Provide solutions for programmatic advertising, digital transformation and data usage related to data marketing, and enable its implementation;
  • Monitor the implementation of media projects, analyze, summarize and submit reports on the projects, and ensure the continuous optimization of publicity effects;
  • Combining analysis of market benchmarking levels, competitors and historical performance, etc. to continuously improve the efficiency of programmatic buying media placements;
  • Provide strategic recommendations and guidance for media resources and budget allocation;
  • Establish the business value of the media management department and seek out and influence key relevant partner departments within the organization to fully recognize and embrace the opportunities and timeliness of media management;
  • Mining marketing best practice cases and sharing them with other marketing related departments.

理想条件

  • Bachelor's degree in a related field and at least six years of relevant work experience;
  • Extensive experience in advertising agencies and in-house media departments;
  • Extensive experience in digital media and big data smart marketing technologies;
  • Excellent media planning, buying and negotiation experience;
  • Cross-media capabilities driven by media characteristics, consumption and habits to determine the strategy;
  • Keen consumer insights and a deep understanding of brand marketing and channel promotion;
  • Fluency in listening, speaking, reading and writing in English and Chinese;
  • Good presentation skills.

其他信息

We are taking a responsible approach to creating environments that allow us to do what we do best – welcome and entertain millions of guests each year from across the country and around the world. As part of our commitment to health and safety, we require all newly-hired employees to be fully vaccinated against COVID-19 prior to their onboarding dates.


关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区,在这里,亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地,内设两座主题酒店,一个大型购物、餐饮和娱乐区——迪士尼小镇,一座百老汇风格的剧院,星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务,该度假区专为中国人量身打造了正宗地道的文化氛围和主题,淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求,包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里,游客们可以尽情放松,畅享丰富的互动体验。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

這個職位隸屬於 Shanghai International Theme Park Company Limited,其所屬的業務部門是 Shanghai Disney Resort。

具体的福利基于职位有所不同,可能根据公司政策进行调整。 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定,向所有员工和候选人提供同等就业机会,无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。

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