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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Manager, Marketing Strategy

立即申请 稍后申请 职位ID 787658BR 工作地点-国家/地区 伯班克, 加利福尼亚州, 美国; 洛杉矶, 加利福尼亚州, 美国 工作发布公司 Disney Media & Entertainment Distribution; 发布日期 May. 06, 2021


Our business is responsible for marketing strategy, creative content, creative advertising, research, media, digital marketing/social media, CRM, publicity and synergy of every movie released transactionally among the various franchises across The Walt Disney Company: Disney/Pixar, Disney Live Action, Marvel, LucasFilm, Disney Animation, 20th Century and Searchlight Studios. We are responsible for all marketing strategy and marketing plans across all windows following theatrical and Disney+.


  • In partnership with Senior Manager, initiate and support aspects of marketing strategy, positioning, campaign timing and ensure all day-to-day campaign elements align with overarching campaign strategy.
  • Support team role as the hub to ensure all cross-functional teams (Publicity, Creative, Research, Product Management, Media, Digital Marketing, and Multi-Platform Marketing) are in alignment with campaign strategy, target audience, positioning, etc.
  • Generate and maintain key campaign strategy documents and presentations for updates to various internal and external groups (filmmakers, cross campaign kick offs, marketing meets, weekly department meetings, updates to Product teams, etc).
  • Ensure integration and consistent messaging and tie ins across all marketing departments and activities in a given period – threading marketing messaging across platforms.
  • Generate key documents to serve as the communications platform to increase alignment and understanding of campaign activities. From developing marketing milestones, to creating filmmaker presentations, to maintaining updated status document son the campaign, these communication devices are critical to higher level functioning of the team.
  • Manage and track the campaign milestones and deadlines and coordinate debuts across platforms, requiring detailed project management.
  • Facilitate all necessary approvals on marketing elements – including legal clearances and product team.
  • Maintain current status of all campaign materials/initiatives across departments, responsible for sharing information with the wider marketing team.
  • Seek, identify and execute process and communication improvements


  • Minimum 4 years of experience
  • Experience in brand and/or digital marketing
  • High capacity to be a strong communicator, collaborate and influencer across teams
  • Self-starter with strong interpersonal skills
  • Ability to communicate ideas & thrive in an extremely fast-paced environment
  • Able to work effectively in a highly matrix organization
  • Have creative sensibilities
  • Strong attention to detail
  • Demonstrate the ability to be proactive and resourceful
  • Able to juggle many different projects in various degrees of completion at the same time


  • Bachelor’s Degree minimum


  • Master’s Degree preferred

关于 Disney Media & Entertainment Distribution:

Disney Media & Entertainment Distribution (DMED) 由公司的国际业务 部门和各种直接面对消费者的流媒体服务组成,其将技术、媒体分发和广告营销整合成一个单独的业务部门,旨在为全球消费者创造和提供个性化娱乐体验。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Disney Content Sales LLC,即我们称为 Disney Media & Entertainment Distribution 的业务部门的一部分。

Disney Content Sales LLC 奉行机会均等原则。所有应聘者,不论种族、肤色、宗教信仰、性别、民族出身、性取向、性别认同、残疾状况或受保护的退伍军人身份,均有机会获得聘用。Disney 营造健康向上的企业文化,确保每个人的想法和决策都能帮助我们发展、革新、创作出色故事,同时紧跟日新月异的时代步伐。

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