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Manager, Digital Marketing Insights (FX Networks)

立即申请 稍后申请 Job ID 890787BR 工作地点-国家/地区 洛杉矶, 加利福尼亚州, 美国 工作发布公司 FX Networks; 发布日期 Nov. 21, 2021

职位介绍

FX is seeking a Manager of Digital Marketing Insights to dive deep into branded platforms, profiles, and communities to develop actionable insights and strategies supporting FX Originals and the FX brand. Working with Digital Marketing and Social Media leads, the Manager is responsible for development of digital and social insights including monitoring, reporting, and analyzing performance of content across FX managed platforms, with an emphasis on social media and emerging digital platforms.

主要职责

  • Lead planning and execution of social listening and insights projects managing multiple external vendors and services.
  • Monitor organic social activity related to FX content, talent, and promotional efforts, by defining and tracking social KPIs providing vital insights to the team, senior leadership, and stakeholders.
  • Provide analysis of social performance, helping the social media team evaluate campaign performance.
  • Deliver executive-level summary reporting of social media campaign results.
  • Operationalize access to data, dashboards, and critical insights, empowering teams, and key stakeholders to access data and dashboards on-demand.
  • Develop digital marketing Insights including ad-hoc performance insights on specialty campaigns, digital events, and bespoke content features on FX digital marketing platforms.
  • Provide reporting and analysis of competitive set brands and campaigns.
  • Collaborate across the Multiplatform Marketing group to define reporting business requirements to ensure current suite of reporting products are effective for stakeholders.

理想条件

  • Minimum 5 years relevant experience providing digital and social media insights from operations teams to senior stakeholders with excellent communication and presentation skills acting as subject matter lead
  • Experience producing content for social media platforms or developing consumer-facing digital marketing experiences a plus
  • Detailed understanding of the product landscape for key social insight tools including Listen First, Talkwalker, Netbase, Spredfast, and similar products with the ability to setup or manage tracking on key platforms
  • Deep understanding of social media metrics beyond the entertainment vertical – platforms include Twitter, Instagram, Facebook, YouTube, and TikTok
  • Proficient in digital marketing and reporting platforms – Adobe Analytics and Google Analytics, Tableau, or similar platforms
  • Working knowledge of PowePoint and Keynote, proficient in excel or similar spreadsheet programs

理想学历要求

  • 4 year degree preferred


关于 FX Networks:

FX Network 包括 FX、FXX 和 FXM 网络,以及视频点播
应用 FXNOW 和无广告点播服务 FX+。FX 是旗舰级综合娱乐基本有线频道,于 1994 年 6 月开播,如今已覆盖 8800 万户家庭。其多元化的播出
安排造就了一部又一部备受好评且频频获奖的大热剧集,包括《禁忌》、《大群》、《白粉飞》、《信任》、《姿态》、《玛雅帮》,以及即将推出的《Y》;备受好评的迷你剧《美国恐怖故事》、《冰血暴》、《美国犯罪故事》、《宿敌》、《佛西与沃登》、以及即将推出的《开发者》、《幕府将军》和《美国夫人》;大热喜剧剧集包括《亚特兰大》、《小丑梦摇篮》、《更美好的事》、《吸血鬼生活》,以及即将推出的《养育者》;半小时剧集《中间人先生》,以及即将上线的纪录片《纽约时报头版内幕》。FX 还是备受好评且频频获奖的大热剧集
《盾牌》、《整容室》、《火线救援》、《裂痕》、《混乱之子》、《火线警探》和《美国谍梦》的前制作方。该网络推出的卖座电影数量是其他任何广告支持电视网络都无法匹敌的。FXX 于 2013 年 9 月开播,作为最新电视
网络,现已覆盖 8600 万户家庭。该频道面向年轻
观众,节目主要以原创剧集、电影和收购剧集为主。该频道的主要卖点是大热喜剧《费城永远阳光灿烂》和艾美奖获奖喜剧剧集《间谍亚契》。FXX 还是电视史上最长寿
喜剧《辛普森一家》的独播有线电视频道。FXM(原 Fox Movie Channel)于 1994 年 10 月开播,如今已覆盖 5700 万户家庭。该频道日间播放经典电影 (FXM Retro),夜间放送近期卖座电影和高口碑获奖电影,以及获奖原创短剧。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 American Broadcasting Companies, Inc.,即我们称为 FX Networks 的业务部门的一部分。

American Broadcasting Companies, Inc. 奉行机会均等原则。所有应聘者,不论种族、肤色、宗教信仰、性别、民族出身、性取向、性别认同、残疾状况或受保护的退伍军人身份,均有机会获得聘用。Disney 营造健康向上的企业文化,确保每个人的想法和决策都能帮助我们发展、革新、创作出色故事,同时紧跟日新月异的时代步伐。

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