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Be Part of the Story

Growth Marketing Manager – Customer Campaigns

立即申请 稍后申请 职位ID 763522BR 工作地点-国家/地区 纽约, 纽约州, 美国; 旧金山, 加利福尼亚州, 美国 工作发布公司 Disney Streaming Services; 发布日期 Jul. 22, 2020

职位介绍

Disney Streaming Services is a business unit within The Walt Disney Company’s Direct-to-Consumer and International (DTCI) segment that oversees all consumer-facing digital video subscription services across the company. Disney Streaming is responsible for developing and operating The Walt Disney Company’s direct-to-consumer video businesses globally, including Disney+, the ESPN+ premium sports streaming service, programmed in conjunction with ESPN; and BAMTECH Media, a global leader in direct-to-consumer video streaming products and solutions. In addition to first-party apps, Disney Streaming operates the flagship NHL app and out-of-market package, NHL.TV, in partnership with the National Hockey League. Its core mission is to deliver global audiences the freedom to access content on their terms across any connected device, time or location.

Lifecycle is a cross-functional organization focused on driving engagement and retention for ESPN+ and Disney+. The team is results-driven, data-informed and thoughtful. Members of the team identify opportunities, build programs and develop optimization loops across the subscriber lifecycle. Ideal candidates for Lifecycle Marketing, in addition to being a strong marketer, will possess a T-shaped skillset across product, analytics, and design.

This role will be a part of the DIsney+ Lifecycle Marketing team. The team will work alongside Product, Product Marketing and Marketing Operations to increase subscriber engagement and retention.

主要职责

  • Oversee, develop and manage content marketing campaigns to engage North America Disney+ subscribers across the lifecycle leveraging email, in-product, browser, logged-in and push messaging channels
  • Act as the day-to-day contact for all campaigns marketing across Marketing Ops, Product, Marketing, Creative and Business Unit partners
  • Manage the end-to-end campaign process: Develop quantifiable business cases, audience segments, falsifiable test implementations, and data-informed content selections across subscriber messaging.
  • Develop and cohort-based marketing campaigns with targeted messaging to special signup cohorts (e.g., launches, distribution deals, etc…”)
  • Contribute to the overall campaigns marketing calendar, messaging guidelines and ensure quality control checks for Disney+
  • Collaborate and coalesce design, editorial and creative resources across the organization.

理想条件

  • 5+ years of relevant marketing experience, developing multi-channel content strategies,
  • 2+ years of editorial, journalism or content creation a plus
  • Experience working with CRM systems. Familiarity with ExactTarget, Salesforce Marketing Cloud, Responsys, Iterable, Braze or Responsys a plus
  • Exceptional organizational skills and manage accountability well across multiple work streams
  • Demonstrated success collaborating across a global organization, and partnering with people who are experts in their fields
  • Track record of creating content marketing, customer campaigns that drive feature adoption and product usage
  • Strong project management and timeline management skills
  • Ownership mindset and ability to work independently
  • Results-driven and self-starter
  • Strong communicator, both written and verbal
  • Flexibility & ability to work in a fast-paced and dynamic environment

基本条件

  • Writing samples, links, and/or portfolio a plus


关于 Disney Streaming Services:

迪士尼流媒体服务部负责开发和运营华特迪士尼公司的全球直面消费者视频业务,包括 ESPN+ 优质体育流媒体服务;即将推出的迪士尼视频订阅服务;以及 BAMTECH Media,即直面消费者视频流媒体产品和解决方案的全球领导者。我们的核心使命是让全球观众在任何连接设备、时间或地点都可以自由访问内容。通过卓越的直面消费者视频服务,我们将备受全球观众欢迎的角色、经典故事、传奇运动员和盛大体育赛事呈现给世界各地的观众。我们每天都致力于发挥想象力,以创新技术挑战传统,让消费者能够自由访问内容,摆脱任何连接设备、时间或地点的限制。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Disney Streaming Services LLC,即我们称为 Disney Streaming Services 的业务部门的一部分。

Disney Streaming Services LLC 奉行机会均等原则。所有应聘者,不论种族、肤色、宗教信仰、性别、民族出身、性取向、性别认同、残疾状况或受保护的退伍军人身份,均有机会获得聘用。Disney 营造健康向上的企业文化,确保每个人的想法和决策都能帮助我们发展、革新、创作出色故事,同时紧跟日新月异的时代步伐。

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