E-commerce Communication Specialist立即申请 稍后申请 Job ID 10007555 工作地点-国家/地区 上海, 中国内地 工作发布公司 Shanghai Disney Resort; 发布日期 2022/08/24
As an E-commerce Communication Specialist, you’re responsible for leading Shanghai Disney Resort’s online merchandise marketing calendar and communication in order to amplify Shanghai Disney Resort merchandise brand image, product awareness, build preference, and enhance online guest experience. This role will be the main point of contact working closely with internal teams (E-commerce Operation, Public Affairs, Marketing, and Legal) and external teams (TP(Taobao Partner), Tmall). This position will play an important role in ensuring that the messaging and story-telling of merchandise products are consistent with the experience across online touch points.
- Manage and oversee Shanghai Disney Resort E-commerce calendar to ensure the timely launch of new products as well as production of communication assets;
- Develop bilingual product knowledge in a story-telling way for internal training and external communications;
- Manage and run review with Public Affairs and Legal teams on all online merchandise copies to ensure that they meet Shanghai Disney Resort brand standards;
- Lead the whitebackground product imagery shooting and partner with Marketing team on communication photo and video shooting, to ensure that E-commerce video and imagery assets are in line with brand positioning;
- Partner with Marketing team on developing digital content that will maximize the impact of advertising and optimize the performance;
- Lead Tmall official flagship store Secondary Page and Product Detail Page designs to ensure online visual presentations in line with Shanghai Disney Resort brand standards and Style Guide;
- Work with Customer Service, Public Affairs and Legal teams to manage and continuously improve online customer service and enhance Shanghai Disney Resort merchandise prestige presence;
- Partner with Marketing and Public Affairs teams to leverage owned media resources and earned media traffic to official flagship store on Tmall so as to maximize product exposure and drive sustainable growth;
- Work on other projects that drive product awareness, user preference, and e-business growth.
- Bachelor’s degree or above;
- 3 - 5 years’ working experience in E-commerce, Marketing, or Communications in relevant industry;
- Excellent command of both written and verbal English and Chinese copywriting;
- Demonstrated ability to be self-motivated and responsible;
- Exhibit strong communication and problem-solving skills and able to excel in a team dynamic.
关于 Shanghai Disney Resort:
关于 The Walt Disney Company:
The Walt Disney Company（及其分公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，拥有以下业务板块：Disney Entertainment，ESPN，Disney Parks 以及 Experiences and Products。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。
此职位隶属于 Shanghai Intl Theme Park Company, Ltd.，即我们称为 Shanghai Disney Resort 业务的一部分。
This position is with Shanghai Intl Theme Park Company, Ltd.，which is part of a business we call Shanghai Disney Resort.
Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.
It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.
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