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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Digital Retention & Loyalty Specialist

立即申请 稍后申请 TFCF 现任员工和自由职业者/承包商请在此处申请 Job ID R10012515 工作地点-国家/地区 华盛顿州, 华盛顿特区, 美国 工作发布公司 National Geographic; 发布日期 Oct. 13, 2021

职位介绍

OVERVIEW OF THE COMPANY

National Geographic

National Geographic Partners LLC (NGP), a joint venture between Disney and the National Geographic Society, is committed to bringing the world premium science, adventure and exploration content across an unrivaled portfolio of media assets. NGP combines the global National Geographic television channels (National Geographic Channel, Nat Geo WILD, Nat Geo MUNDO, Nat Geo PEOPLE) with National Geographic’s media and consumer-oriented assets, including National Geographic magazines; National Geographic studios; related digital and social media platforms; books; maps; children’s media; and ancillary activities that include travel, global experiences and events, archival sales, licensing and e-commerce businesses. Furthering knowledge and understanding of our world has been the core purpose of National Geographic for 131 years, and now we are committed to going deeper, pushing boundaries, going further for our consumers … and reaching millions of people around the world in 172 countries and 43 languages every month as we do it. NGP returns 27 percent of our proceeds to the nonprofit National Geographic Society to fund work in the areas of science, exploration, conservation and education.

JOB DESCRIPTION

  • Lead the execution of multi-channel engagement and retention campaigns focused on our subscribers, coordinating with cross-functional teams as appropriate
  • Identify digital opportunities to engage our customers along their journey to increase loyalty while decreasing churn.
  • Plan and create consumer emails and newsletters to showcase subscriber benefits and value.
  • Partner with Insights & Analytics team to develop and monitor subscriber segmentation based on customer profile attributes to optimize lifecycle metrics.
  • Manage the identification (via consumer research) and development of new subscription benefits leveraging NG Media & Disney digital assets.
  • Accountable for channel budget management.
  • Conduct consumer and industry research and competitive analysis; maintain a strong pulse on customer behavior, trends and cultural shifts.
  • At least 5 years of experience developing engagement and retention focused marketing programs and campaigns for B2C products and services (subscription products strongly preferred). 
  • Demonstrated experience with CRM, email marketing, copy writing and customer engagement across digital and owned channels such as email, web, and app
  •  Strong design sense and experience crafting effective consumer messages; highly conversant in data to bring campaigns to the right audiences and optimize performance.
  •  Able to lead through persuasion and use data/research.
  • Able to drive test and learn plan, with optimizations, and scale successful tests
  •  Exceptional communication, presentation and relationship management skills.

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, gender identity, disability, protected veteran status, or any other characteristic protected by law. We will consider for employment qualified applicants with criminal histories consistent with applicable law.



关于 National Geographic:

National Geographic Partners LLC (NGP) 是 Disney 和 National Geographic Society 的合营公司,致力于为全球
观众提供科学、冒险和探索等主题的精选内容,其媒体资产在业内备受瞩目。NGP 将面向全球的 National Geographic 电视频道(National Geographic Channel、Nat Geo WILD, Nat Geo MUNDO、Nat Geo PEOPLE)与 National Geographic 的媒体和消费者
导向资产(包括 National Geographic 杂志;National Geographic 工作室;相关数字和社交媒体平台;图书;
地图;儿童媒体;及包含旅行、全球体验和活动、档案销售、许可以及电子商务业务在内的附加活动)相结合。增进对世界的知识和理解是 National Geographic 成立 131 年来的核心宗旨,现在我们致力于为客户提供更具深度的内容、突破局限、实现长远发展,并让全球 172 个国家/地区、使用 43 种不同语言的亿万民众都能读到
我们的月刊。NGP 将我们收益的 27% 捐给非营利机构 National Geographic Society,用于资助科学、探索、
自然保护和教育等事业。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 National Geographic,即我们称为 National Geographic 的业务部门的一部分。

National Geographic 奉行机会均等原则。所有应聘者,不论种族、肤色、宗教信仰、性别、民族出身、性取向、性别认同、残疾状况或受保护的退伍军人身份,均有机会获得聘用。Disney 营造健康向上的企业文化,确保每个人的想法和决策都能帮助我们发展、革新、创作出色故事,同时紧跟日新月异的时代步伐。

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