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Digital Marketing Manager

稍后申请 职位ID 554115BR 工作地点-国家/地区 上海, 上海, 中国 工作发布公司 华特迪士尼公司 (公司) 发布日期 2018/05/10

职位介绍

The Manager, Digital Marketing is responsible for developing and implementing strategy for Social and Digital marketing, including sub areas (e.g. website, lead management, digital media, social media).
He/She is also responsible for ensuring that each of the key markets has a development roadmap to achieve leadership across Social and Digital, and that the activities on the roadmap and plan are implemented on time and within budget.

主要职责

  • Plan and implement strategies of digital marketing and social media (paid & organic), mobile marketing and owned online channels.
  • Liaise with global digital team to further develop and plan digital strategies for local market.
  • Plan, execute and own marketing campaigns and digital marketing initiatives to generate brand/franchise awareness, and drive traffic and sales and engagement.
  • Manage digital agencies to support programs, campaigns and community management.
  • Identify and negotiate partnerships for co-branded campaigns.
  • Grow new digital platforms in mobile and social applications.
  • Plan and own the digital work process, establishing good working relationships with internal stakeholders/LOBs.
  • Responsible for digital reporting/tracking and analysis.
  • Manage digital budget and able to prioritize projects to meet team objectives.

基本条件

  • 5-8 years of marketing experience, with hands on experience in digital marketing campaigns and direct marketing programs
  • Proven multi-channel marketing expertise – with a heavy emphasis on online and direct to consumer marketing
  • Proven experience developing value propositions for consumers – whether through product, marketing campaign or loyalty program development
  • Experience in effective consumer communication including creative strategy and messaging
  • Negotiation and partner management skills
  • Experience interfacing effectively with multiple levels of management, ranging from senior corporate executives to line managers
  • Experience creating concrete, actionable marketing plans for new programs based on consumer research and hypotheses, without historical results
  • Excellent written and oral communication skills and negotiation skills – particularly within large organizations
  • Self-motivated, results-driven with excellent attention to detail
  • Must be a strong team player

关于 华特迪士尼公司 (公司):

透过迪士尼企业,您可以看到公司强势品牌背后的各项业务如何紧密联系,打造出世界上极具创新性、影响极为深远和备受赞誉的娱乐公司。作为公司团队的一员,您将与业界精英携手合作,共同推动各种卓越的策略,确保华特迪士尼公司始终处于娱乐业的前沿。您和其他富有创意的思想者彼此借鉴,彼此欣赏。您能够助力世界上杰出的故事讲述者,为世界各地千千万万的家庭创造美好的记忆。

关于 华特迪士尼公司 (公司):

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属 华特迪士尼(中国)有限公司, 即我们称为 华特迪士尼公司 (公司) 的业务部门的一部分。

稍后申请

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