DISNEY 的 Digital LifeCycle, Supervisor 职位 Skip Navigation
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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Digital LifeCycle, Supervisor

立即申请 稍后申请 职位ID 738539BR 工作地点-国家/地区 布宜诺斯艾利斯, 阿根廷 工作发布公司 Direct-to-Consumer and International; 发布日期 Jun. 29, 2020

职位介绍

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This position will be responsible for coordinating with all marketing and LOBs and across markets in order to expand the footprint of Disney+ in LatinAmerica. It will leverage existing resources .

主要职责

  • Develop, and manage captivating content marketing campaigns for digital initiatives across the customer lifecycle leveraging email, in-product, browser, logged-in and push messaging channels.
  • Act as the day-to-day contact for all Disney+ in product marketing across Marketing Ops Global, Product, Marketing, Creative and Business Unit partners.
  • Manage the Disney+ campaigns marketing calendar, messaging guidelines, and quality control checks.
  • Collaborate and coalesce design, editorial, and creative resources across The Walt Disney Company while ensuring clear, concise messaging to subscribers.
  • Communicate wins and learnings across the organization (e.g. via weekly status reports and presentations).
  • Message effectively with external partners on quantifiable results of customer marketing campaigns, and return on effort.
  • Develop testing plans, evaluate results, and produce reports working with Analytics teams.

理想条件

  • Possess 3 years of relevant experience in marketing, product, or related field developing multi-channel campaign and/or content strategies.
  • Experience managing end-to-end multi-channel campaigns from conception through design, development, A/B testing using both subject line and templates, analysis and performance optimization.
  • Advanced level of English.

基本条件

  • Experience building advanced marketing automation campaigns via Sales Force Marketing Cloud.
  • Technical aptitude in HTML, SQL and AMPScript experience in developing dynamic/personalizing Email content Email and Push marketing is a plus.
  • Experience in editorial or content creation is a plus.

理想条件

  • Bachelor's or in Communications, Digital Marketing, Publicity or related discipline.

关于 Direct-to-Consumer and International:

消费者直接对接及国际部门负责迪士尼的国际媒体业务和公司的各种流媒体服务,将技术、内容和分销平台相结合,从而扩大了公司的全球业务范围,同时向世界各地的消费者提供享誉世界的个性化娱乐体验。该部门负责管理华特迪士尼公司的全球直面消费者业务,其中包括与 ESPN 合作编程的 ESPN+ 体育流媒体服务;即将推出的迪士尼品牌直面消费者流媒体服务;以及公司在 Hulu 的所有权股份。迪士尼流媒体服务部是 ESPN+ 和迪士尼品牌流媒体平台的开发者,隶属于消费者直接对接及国际部门,负责监管整个公司所有面向消费者的数字技术和产品。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 The Walt Disney Company (Argentina) S.A.,即我们称为 Direct-to-Consumer and International 的业务部门的一部分。

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