Digital Innovation Manager立即申请 稍后申请 职位ID 567834BR 工作地点-国家/地区 上海, 上海, 中国 工作发布公司 消费者直销和国际业务 发布日期 2018/06/21
职位介绍Disney Parks & Resorts Digital (DPRD) is the digital media arm of The Walt Disney Company’s Parks and Resorts segment. Through our award-winning digital experiences, we provide magical connections and enhancements to travel destinations such as the Walt Disney World® Resort in Florida, the Disneyland® Resort in California, the Shanghai Disney Resort, Hong Kong Disneyland Resort and Tokyo Disney Resort. At DPRD, we also design and create Digital Experiences for Disney Cruise Line, Adventures by Disney and Disney Vacation Club.
The Disney Parks and Resorts Digital team has responsibility for the end-to-end, digital-plus-physical Guest experience for all digital-led initiatives globally, across the Attractions & Entertainment, Food & Beverage, Resorts & Transportation and Merchandise lines of business. The team is responsible for concept development, defining and executing these initiatives in collaboration with Operations Integration, Site Operations, Technology, Consumer Insights,
digital experiences to grow e-Commerce (both consumer direct and digital travel trade) for Marketing & Sales globally.
Digital-led initiatives are those where the digital capability, whether powered through PC, tablet, mobile, wearables, Magic Band, virtual assistants, or even a Guest's personal technology, are the key driver of end-to-end digital-plus-physical experience for both our Guests and Cast. As our physical and digital worlds continue to converge, the team will work with Site Leadership, Ops Integration, Technology and Walt Disney Imagineering to prioritize these digital-led initiatives that take best advantage of digital tools and technologies and create the greatest impact on the overall Guest experience.
主要职责This position will be part of the Innovation in Production (IIP) program, where we identify and evaluate emerging innovations from startups/venture capital firms/technology companies that could compliment & rapidly accelerate our Digital Guest and e-Commerce Experiences. The Innovation Manager role calls for a high degree of dexterity in working with a wide range of different stakeholders across functional areas and digital products. The ideal candidate will have a passion for innovation, an understanding of digital product solutions and writing requirements for them, experience partnering and negotiating with companies ranging from startups to Fortune 50, and ability to multi-task across a wide range of projects. The position will require up to 10% domestic and/or international travel. A successful candidate will be highly analytical, able to work extremely effectively in a matrix organization, and adept at synthesizing a variety of technologies and capabilities into high quality, simple products and applications that guests love.
Innovation Manager Scope:
- Create requirements documentation, conduct industry research, build financial models where applicable, and conduct general coordination of building out the product for guest-facing tests
- Work with development teams to ensure they have a deep understanding of the product objectives and priority, and helping the teams translate the product concepts into user stories, epics and other appropriate product deliverables (e.g., project briefs, scope/requirement documents, Guest prioritized needs, etc.)
- Partner with key stakeholders (pricing, revenue management, marketing, sales, operations, etc.) to build and manage scope expectations as well as across other product lines/destinations/brands within DPRD to ensure a seamless Guest experience across touch points
- 6+ years experience working in digital, mobile app, data science, or conversation platform industry
- Champion the digital experience, advocating on the guest's behalf, and working diligently to create a first-class experience for Disney guests
- Proven analytical and quantitative skills; ability to use hard data and metrics to back up assumptions and develop project business cases
- Proven ability to collaborate with and achieve actionable results through others, plus the ability to build strong and sustainable relationships, and the capability to interact within all levels of the organization
- Exceptional verbal and written communication skills, with an ability to communicate and influence decision making with all levels in the organization (business, executive, technical)
- Demonstrated passion for innovation and emerging digital technologies
- Demonstrated ability to learn quickly in order to understand our rapidly evolving product, business, IP and guest needs
- Demonstrated ability to drive innovation
- Experience evaluating technology solutions for fit and viability against use cases as well as evaluating the companies for viability
- Financial acumen including but not limited to make vs buy and basic NPV/IRR driven by revenue increases and cost reductions.
- Ability to influence people over whom you do not have direct authority
- Exceptional verbal and written communication skills, including the ability to very effectively present a compelling vision and story at an executive level within and outside of Disney
- Ability to communicate and rally teams and individuals around a vision
- Ability to build relationships and collaborate with a wide range of stakeholders from different backgrounds and functions
- Excellent collaboration, negotiation and interpersonal skills
- Ability to package, pitch and sell innovative thinking
- Able to co-create and empower others
- Ability to think strategically and drive ideas into action, with a positive outlook
- Bachelor’s degree required with an MBA strongly preferred
- VC or startup/entrepreneurial experience in selecting, supporting and building startups is a plus
- Ability to travel domestically and internationally up to 10%
消费者直接对接及国际部门负责迪士尼的国际媒体业务和公司的各种流媒体服务，将技术、内容和分销平台相结合，从而扩大了公司的全球业务范围，同时向世界各地的消费者提供享誉世界的个性化娱乐体验。该部门负责管理华特迪士尼公司的全球直面消费者业务，其中包括与 ESPN 合作编程的 ESPN+ 体育流媒体服务；即将推出的迪士尼品牌直面消费者流媒体服务；以及公司在 Hulu 的所有权股份。迪士尼流媒体服务部是 ESPN+ 和迪士尼品牌流媒体平台的开发者，隶属于消费者直接对接及国际部门，负责监管整个公司所有面向消费者的数字技术和产品。
关于 华特迪士尼公司 (公司):
华特迪士尼公司连同其子公司和关联公司，是一家领先的多元化国际家庭娱乐和媒体公司，拥有以下业务板块：媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。
此职位隶属 华特迪士尼（中国）有限公司, 即我们称为 消费者直销和国际业务 的业务部门的一部分。