创意经理（文案） Creative Manager（Copy Writting)

创意经理（文案）

业务部门: 市场

工作地点-国家/地区: 上海, 中国

职位介绍：

你是一个优秀的故事讲述者，一个作家，你的作品集充满了触动人们的精彩故事，需要为不同渠道设计吸引人的内容，包括创意、品牌宣言、标语、正文内容、短句及脚本等，渠道不限于出版物、印刷品、电视、资产、数字和社交媒体等，你需要确保内容精准无误，并且能够根据需求进行调整，专注细节。你是一个乐观的梦想家，相信我们的创意可以改变世界。该职位向创意总监汇报。

工作内容：

• 为上海迪士尼度假区市场营销产出优秀的故事讲述、创意、概念及策略；
• 与团队其他成员合作产出视觉和文字创意、概念；
• 修改和翻译文案直至项目达到满意；
• 与创意总监及市场部同事紧密合作，为各个项目提供出色的创意策略；
• 从事重大综合活动，季节性举措，TVC，数字或社交内容创意和制作，户外和设计项目;；
• 与其他部门同事紧密合作，提供高质量创意；
• 能够激发、指导团队文案；
• 营造专注、合作和富有创造力的工作环境；
• 与外部机构合作，监督指导其创意执行；
• 结合策略团队意见，将其合理融入创意中，保证创意准确出色地完成；
• 同时监管多个项目；
• 能够主动与外部一流创意伙伴建立联系，创造合作机会。

我们希望您：

• 6-8年的相关工作经验；
• 能够提供在故事讲述、写作、通过写作创造戏剧性和引人入胜的创造性发展方面的证明材料；
• 是一个文字工匠；
• 曾监管和创造的优秀作品成功促成业务；
• 了解最新流行趋势、风格和科技动态，并乐于与其他团队成员分享；
• 较强的实践能力，在美术指导或整个制作过程中，都有能力领导创作；
• 能够与不同创意同事一起合作 ；
• 树立高标准，提供鼓舞人心的创意领导力，并为创意人和外部合作伙伴的团队提供指导；
• 具有良好的人际交往和沟通能力；
• 出色的逻辑思维、策略企划和项目管理能力；
• 出色的演讲能力及团队协作能力；
• 善于向领导层阐述想法，并接受建设性的反馈意见并采取行动；
• 能够在压力下完成工作并很好地把控团队工作量；
• 流利的中文读写及口语能力；
• 专注于细节；
• 能适应快节奏工作环境，始终追求高质量的广告创意；
• 此岗位位于中国上海。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想象、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Creative Manager (Copywriting)

Line of Business: Marketing

Location: Shanghai, China

Job Summary:

You are an excellent storyteller, a writer, and your portfolio is full of great stories that touch people. You need to design engaging content for different channels, including creative, brand statements, taglines, body content, phrases and scripts, etc., not limited to publications, print, TV, assets, digital and social media, etc. You make sure the content is accurate and can be adapted as needed，focusing on the details. You are an optimistic dreamer. You are an optimistic dreamer who believes our ideas can change the world. This position reports to the Creative Director.

Key Responsibilities:

• Produce wonderful storytelling, creative, concepts and strategies for the marketing of the Shanghai Disney Resort;
• Brainstorm ideas and concepts for the visuals and words with the other members of the creative team;
• Modify and translate copy until project reaches satisfaction;
• Partner closely with the Creative Director along with Internal Marketing Partners to deliver creative and strategic excellence on all projects;
• Work on major integrated campaigns, seasonal initiatives, TVC, digital or social content creation and production, out-of-home and design projects;
• Collaborate closely with external agency partners to deliver creative excellence;
• Ability to motivate and guide team copywriters;
• Foster an engaging, collaborative creative work environment;
• Oversee creative execution with external agency partners;
• Incorporating the strategy team's input and integrating it into the creative in a logical way to ensure that the creative is done accurately and well;
• Oversee multiple projects at once;
• Proactively source and develop relationships with top tier external creative partners.

Desired Qualifications:

• 6-8 years of relevant work experience;
• Proven track record in creative development of storytelling, writing, creating dramatic and compelling worlds through writing;
• A wordsmith;
• Has overseen and created outstanding work that has led to successful business;
• Must possess current knowledge of the latest trends, styles and technologies and proactively transfer knowledge and learning to the broader team;
• Hands-on ability to lead the creative process in both art direction or writing all the way through the production process;
• Work well in a team with a range of creative people;
• Set a high standard and provide inspiring creative leadership and mentor for a team of creatives and external partners;
• Have excellent interpersonal and communication skills;
• Excellent logical thinking, strategic planning and project management skills;
• Excellent presentation and group dynamic skills;
• Good at articulating views and ideas to leadership and executive as well as taking and acting upon constructive feedback;;
• Be able to work under pressure and manage workloads effectively ;
• Fluency in writing, reading and speaking Mandarin;
• Have an eye for detail;
• Ability to adapt to a fast-paced work environment and always pursue high quality creative advertising;
• Position based in Shanghai, China.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.