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Category Manager, South China

立即申请 稍后申请 Job ID 846961BR 工作地点-国家/地区 深圳, 中国内地 工作发布公司 Disney Parks, Experiences and Products; 发布日期 May. 04, 2022


  • Manage East region licensees:
  • Implement regional Category plan / strategy
  • Develop & execute appropriate local market category plans
  • Develop, implement and achieve yearly revenue budget for the category.
  • Ensure licensees have full understanding Disney’s business standards, directions and strategies. Manage licensees to achieve yearly targeted budget.


  1. Strategic Management
  • Implement regional category plan / strategy.
  • Develop local market category plan in line with regional strategy & plan.
  • Undertake market analysis to follow or proactive meet trends & regulations, monitor sub-categories and retail performance, and determine & develop Disney’s segment share.
  • Determine category key drivers (franchise, products, price, and retail channel) for CPC to expand brand presence consistently with retailer needs.
  • Contribute to regional discussion of the category on behalf of the local market.
  1. Category Management
  • Develop, implement and achieve yearly revenue budget
  • Identify & contract new license instrumental in the development of the category
  • Identify product, franchises, and channel gaps and ensure that the plans in place to fill the gaps.
  • Manager Contract Renewals based on category plan.
  • Assist the establishment of efficient distribution services.
  • Provide account management to top licensees for long term business development.
  • Coordinate with CPC Compliance Group to ensure licensees comply with Disney’s labor standards.
  • Ensure licensees’ thorough understanding and compliance of Disney’s contract, terms and conditions.
  • Identify and develop manufacturing centers of excellence (global and regional).
  • Regularly communicate with Key licensees and conduct performance reviews (quarterly).
  1. Retail Management
  • Work with key retail account to manage Disney’s product range and presence at retail.
  • Work with buyers from retail accounts to develop business opportunities, managing product sourcing, mix / range, pricing and new programs specific to each retailer’s shopping profile.
  • Act as communication link between Disney and licensees and retail buyers.
  • Conduct retail accounts performance review and marketing update (quarterly).
  • Identify signage and merchandising needs.
  1. Creative Management
  • Direct product development with CPC Product Developer consistently with category plan and ongoing product quality improvement program.
  • Administer and coordinate licensee’s product approvals with CPC Product Developer.
  1. Finance Management
  • Responsible for the category budget & bottom line responsibility.
  • Provide category forecast on quarterly basis (revenue grading).
  • Responsible for collection past due accounts receivable.
  1. Marketing Management
  • Coordinate with CPC Retail, Sales & Marketing team to support sales promotion, events and advertising in the local market.
  • Work with Business Planning & Marketing Team to ensure better understanding of consumer profiles and market needs.
  • Ensure appropriate licensees implement the Disney visual merchandising programs.
  1. Information Systems
  • Maintain competency in CPC business systems
  • Insight (Contract Admin. & Royalty reports)
  • INvision (Forecasting/Budgeting)
  • SAP (Travel expenses & Purchase Orders)


1. Education
- University graduate, preferably Marketing or Business Commerce.

2. Minimum of 5 years working experience with strong sales related undertakings, as well as proven track record in client management skills

3. Personal Attributes
  • Intelligent, self-directed, self-starter, good ability to work within a team.
  • Good analytical skill and understanding of business and financial concepts.
  • Strong interpersonal and communication skills
  • Strong negotiation and presentation skills.
  • Committed to excellence.

4. Other requisites, languages
  • Fluent English and Mandarin.
  • Hands on experience on PC software applications (e.g. Word, Excel & PowerPoint)


The Walt Disney Company is committed to creating a healthy and safe workplace environment for our employees. As part of this ongoing effort, the company encourages newly hired employees to be fully vaccinated against COVID-19 before onboarding.

关于 Disney Parks, Experiences and Products:

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

這個職位隸屬於 The Walt Disney Company (China) Limited,其所屬的業務部門是 Disney Parks, Experiences and Products。

公司规定向所有员工和申请人提供同等就业机会,无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、精神或肢体残疾、怀孕、民族/种族、外侨工人身份、传染病菌携带者身份、或法律规定的其它类别。 此政策涵盖但不限于员工的聘任和雇佣、升职、降职、调动、临时解雇、解除雇佣、工资水平和其它薪酬形式、教育和培训。

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