DISNEY 的 Associate Manager, Marketing (Audience and Touchpoint Planning) 职位 Skip Navigation
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The Walt Disney Company: Be Part of the Story

Be Part of the Story

Associate Manager, Marketing (Audience and Touchpoint Planning)

立即申请 稍后申请 Job ID 877861BR 工作地点-国家/地区 大屿山, 香港 工作发布公司 Hong Kong Disneyland Resort; 发布日期 Oct. 21, 2021

职位介绍

This role sits within the wider Customer Engagement team which aims at developing the appropriate audience and touchpoint strategies for overall marketing function. This role shall also act as a driving force for data innovation working with both marketing and tech teams for better application of data into marketing activation.

主要职责

Touchpoint Strategy
  • Track and provide media consumption trend with consumer insights
  • Social account (FB/ IG) performance tracking using different data source (Socialbakers and competitive analysis)
  • Develop touchpoint strategy by connecting the dots between paid and own touchpoint and identify synergy in between
  • Develop touchpoint best practice (across paid and own), optimize engagement strategy
  • Explore new or existing touchpoint capability and identify opportunity against wider marketing objectives
  • Leverage all the above insights for consumer journey planning with different touchpoints to support wider marketing objectives
Audience Strategy
  • Identify audience segment using relevant data signal and apply on different touchpoints (across paid and own)
  • Formulate effective audience plan per market (local and international markets)
  • Take part into campaign development and annual Customer Engagement strategy development
Data capability and innovation
  • Own and lead HKDL website/ APPs tracking and tags management
  • Understand how data flows across different touchpoint and continuously look for optimization on data strategy
  • Application of 1st party data for paid activation (targeting optimization)
  • Manage and develop 2nd party data partnership under marketing objectives
  • Identify potential 3rd party data opportunity for paid activation opportunity

理想条件

  • Bachelor’s degree holder, majoring in Marketing or Business.
  • Minimum 6-8 years’ experience, candidates with digital marketing strategy, hands-on digital media planning and execution experience is preferred
  • Strong digital marketing and analytics experience (paid social, OTV, SEM, display, programmatic), with experience in making business recommendations
  • Experience in operating and managing key ad platform (FB ad manager and Google CM) as well as digital analytic platform (GA); in charge of platform audience management and performance.
  • Knowledge in performance optimization, audience insight, content marketing.
  • Understanding of Customer Experience, Customer Relationship Management and Content Management Systems, along with experience in handling online tools and social media.
  • Experience in lead and manage project end to end from scoping, alignment, application to evaluation.
  • Strong communication skill with experience of presenting to senior management and work collaboratively across different teams and functions
  • Fluent in written & spoken Cantonese, Mandarin & English

其他信息

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关于 Hong Kong Disneyland Resort:

香港迪士尼乐园度假区可以为不分年龄、不分国籍的游客提供难以忘怀、充满独特性的迪士尼体验。香港拥有世界第五大的迪士尼乐园度假区。这个城市充满了活力、洋溢着各式各样不同的文化,为我们的幻想工程师在创建各种娱乐项目时激发出无尽灵感,由此创建了独特的香港迪士尼乐园度假区。

香港迪士尼乐园共有以下七个主题乐园:Adventureland、Fantasyland、灰熊山谷、Main Street U.S.A.、迷离庄园、Tomorrowland 和反斗奇兵大本营。这些乐园设有各种主题景点、娱乐活动、互动体验、美食餐厅、纪念品商店、零食摊。另外,每日还举行游行和夜间庆祝活动。度假区还有三间主题度假酒店:香港迪士尼乐园酒店、迪士尼探索家度假酒店和迪士尼好莱坞酒店。

到目前为止,香港迪士尼乐园酒店已招待了上百万名游客。根据香港旅游发展局年度统计报告,自 2006 年起,香港迪士尼乐园已成为香港前五最受欢迎景点之一。

关于 The Walt Disney Company:

华特迪士尼公司连同其子公司和关联公司,是一家领先的多元化国际家庭娱乐和媒体公司,拥有以下业务板块:媒体网络、乐园和度假区、影视娱乐、消费产品和互动媒体。它从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,可谓是家喻户晓。迪士尼公司非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。迪士尼的故事、人物和经历吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Hongkong International Theme Parks Limited,即我们称为 Hong Kong Disneyland Resort 的业务部门的一部分。

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