Associate Manager, Integrated Platform Marketing
立即申请 稍后申请 Job ID 10091498 工作地点-国家/地区 上海, 中国内地 工作发布公司 Shanghai Disney Resort; 发布日期 2024/10/10职位介绍
职位介绍:
作为助理经理,整合平台市场营销,您将与市场营销团队密切合作以了解整体业务、品牌及营销战略和计划,为新措施的商业化提供商业和营销战略,并通过整合平台部署营销内容的传播,包括短视频、主视觉、插图、产品图、页面设计及社交内容工具包的落地调整。此外,该职位还将负责重大线下活动的营销传播和相关活动的激活工作。支持和执行直播、节目制作及相关项目的执行,发现并开发创新的合作方式,以扩大扩大线下活动的影响力。
工作内容:
- 为新措施制定业务及营销策略,并通过与内部营销团队和外部合作伙伴进行跨团队协作来执行和管理商业化项目:
- 负责外部合作伙伴的联合营销活动执行
- 深入了解上海迪士尼度假区营销和品牌战略,确保高质量以及一流的创意交付,以满足独特的迪士尼故事讲述标准
- 深入了解不同平台的消费者偏好和行为,按需提供创意内容工具包,以适应不同平台
- 跨团队沟通和管理,优化并梳理工作流程以提高协作效率。
- 负责直播和节目制作项目的执行和管理
- 制定标准罪业流程和指南,以确保团队之间的有效沟通,并确保活动按时交付,保证质量
- 发现并创新沟通与协作的解决方案,以扩大线下活动的曝光率和线上覆盖率
- 在品牌指南指导下按时完成电子商务和社交媒体物料的创建和交付工作
我们希望您:
- 品牌管理/市场营销/艺术/设计或相关专业学士学位
- 5年以上营销传播、活动创意及执行制作或相关项目管理经验
- 在战略规划和项目管理方面拥有丰富的经验
- 展示基于数据分析并报告相关创意的效果
- 能够在时限内完成工作,并对细节有足够的关注
- 具备较强的中英文口头和书面沟通能力,包括扎实的演讲技巧
- 天生的好奇心和学习欲望
Job Summary:
This Associate Manager, Integrated Platform Marketing will work closely with the Marketing team to understand the overall business, Brand & Marketing strategy and plans, to provide commercial & marketing strategy for the new initiative commercialization, and deploy marketing communication content, including short videos, KV, digital artwork, product photos, page design, and social content adaptation toolkits via Integrated Platforms. Also, this role will be responsible for Marketing Communication & Activation of SHDR major offline events. Support and execute Live-streaming, Broadcasting & relevant project execution, discovering & developing innovative cooperation means to amplify SHDR offline events.
Job Responsibilities:
- Build business/marketing strategy for new initiatives as well as execute & manage commercialization projects by executing cross-team collaboration with the internal marketing team and external partners:
- In charge of external partners' co-marketing campaign execution
- Deep understanding of SHDR Marketing & Brand strategy, to ensure high quality & Best-In-Class creative delivery to meet Disney standard unique storytelling.
- Deep understanding of consumer preference & behavior across different platforms, to deliver on-demand creative content toolkits to suit different platforms’ environments.
- Cross-team communication & management to optimize & smoothen ways of working to increase collaboration efficiency.
- In charge of live-streaming and broadcasting project execution & management
- Develop SOP & guidebook to ensure effective communication across teams and campaign on-time delivery with quality-assured
- Discover & develop innovative communication & collaboration solutions to expand offline events exposure & online footprint
- In charge of e-commerce & social assets creation and delivery by following brand guidelines within the time scheduled.
Desired Qualifications:
- Bachelor’s degree in branding, marketing, art, design or related majors;
- 5+ years of experience in marketing communication, campaign initiation & execution, creative production, or relevant project management experience;
- Proven experience in strategic planning and project management;
- Demonstrate analytical skills in data-based creative performance analysis and report-out
- Ability to work with tight schedules and strong attention to detail is a MUST;
- Strong collaborative, relationship-building, and influencing skills;
- Demonstrate strong verbal and written communication skills in both English and Chinese including solid presentation skills;
- Natural curiosity and desire to learn.
关于 Shanghai Disney Resort:
上海迪士尼度假区是中国大陆的第一个迪士尼度假区,在这里,亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地,内设两座主题酒店,一个大型购物、餐饮和娱乐区——迪士尼小镇,一座百老汇风格的剧院,星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务,该度假区专为中国人量身打造了正宗地道的文化氛围和主题,淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求,包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里,游客们可以尽情放松,畅享丰富的互动体验。
关于 The Walt Disney Company:
The Walt Disney Company(及其子公司和附属公司)是一家行业领先的多元化国际家庭娱乐和媒体企业,包含三大核心业务板块:Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,Disney 非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。
此职位隶属于 Shanghai Intl Theme Park Company, Ltd.,即我们称为 Shanghai Disney Resort 业务的一部分。
This position is with Shanghai Intl Theme Park Company, Ltd.,which is part of a business we call Shanghai Disney Resort.
具体的福利基于职位有所不同,可能根据公司政策进行调整。 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。
公司规定,向所有员工和候选人提供同等就业机会,无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。
Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.
It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.
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