助理经理，消费者营销 Associate Manager-Consumer Activation

稍后申请 Job ID 10030832 工作地点-国家/地区 上海, 中国内地 工作发布公司 Shanghai Disney Resort; 发布日期 2023/02/08

职位介绍

业务部门: 市场

工作地点-国家/地区: 上海，中国

职位介绍：

上海迪士尼度假区市场营销团队正在寻求一位数字营销人才。您将负责上海迪士尼度假区的微信平台营销活动的策划、项目管理和执行。您将向经理进行内容营销汇报，工作地点在上海迪士尼度假区。

工作内容：

负责以串联微信生态各官方平台来策划营销活动，以达成官方微信平台粉丝增加和销售成长发展为主的目标，并与目标消费者长期建立更紧密的沟通；
针对官方微信粉丝大群体划分目标族群与营销目的, 策划数字宣传方案与执行来支持品牌与营销的策略；
与内部跨部门合作带领代理商团队将线上推广活动（线上互动，非数字广告投放）从创意到执行落地，包括整体线上推广方案、策划、创意、用户体验、效果分析报告、项目时间及预算管理等；
定期监控微信电商平台KPI，不断优化提升，确保项目不断演进，服务于目标。
向经理提供有关当前项目状态更新和计划即将开展的项目。

我们希望您：

拥有本科及以上学历；
具备六到八年数字营销与微信运营管理营销相关工作经验，熟悉微信各平台生态。有成功微信营销策划与推广成功案例者优先；
充分了解中国消费者并需具备丰富的数字营销项目管理经验，善于应对不断变化的数字及媒体环境，从消费者洞察中寻找营销机会，应用于整合营销的策划与执行中；
拥有成熟的项目管理能力, 并且能把任务按重要性有序的执行；
具备卓越的人际交往和沟通能力，能够与内外部合作伙伴协同合作；
具备良好的表达能力，并能熟练使用PPT；
上进心强，能力全面，具有开拓精神，对建立和发展一个全新品牌充满热情 ;
对社交趋势、热点话题能进行快速反应，能结合到传播策略中并予以体现；
对迪士尼品牌充满热情，相信梦想的力量。

关于上海迪士尼度假区：

作为全球家庭娱乐业的领军企业之一，上海迪士尼度假区为我们的游客带来独具一格的服务和珍藏一生的记忆。加入我们，在这个充满奇幻、想象、创意和探险的全新世界里，为每年数以百万的度假区游客创造欢乐。无论您的迪士尼旅程走向台前还是幕后，您都拥有无限机遇。

* 我们致力于提供平等的就业机会。

* 具体的福利基于职位有所不同，可能根据公司政策进行调整。

* 上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

Line of Business: Marketing

Location: Shanghai, China

Job Summary:

The Shanghai Disney Resort marketing team is seeking digital marketing talent. Your responsibility will cover WeChat official account activation planning, project management and execution. You will report to your manager for content marketing and will be based in Shanghai Disney Resort.

Key Responsibilities:

Design WeChat marketing campaign by linking the official platforms of WeChat eco-system to build long-term relationships with targeted consumers, and to accomplish different objectives such as fan growth and sales growth;
Segment target groups and marketing objectives for large groups of official WeChat followers, plan and execute digital marketing campaign to support the brand and commercial strategy;
Work with internal interdepartmental teams to lead digital agencies to drive campaign from ideation to launch, including integrated campaign plan, creative development, user flow, user experience, campaign performance tracking and analysis, time management and campaign budget. (Please note that the digital campaign are content-driven, consumer engagement-driven campaigns, not digital display ads.);
Regularly monitor WeChat E-commerce platform KPIs and keep optimizing and enhancing to ensure projects are evolving to serve objectives;
Provide status updates on current and upcoming projects to the Manager.

Desired Qualifications:

Bachelor’s degree or above;
Six to eight years of related working experience with digital marketing and WeChat activations. Familiar with WeChat eco-system, and have success showcase is a plus;
Have a good understanding of Chinese consumers and the social communication dynamics. Have the attitude of "embracing the change constantly" to cope with the ever-changing digital & media environment, knowing how to capture consumer’s insights and then apply to the work;
Proven experience in project management skills with ability to prioritize workload;
Superior interpersonal and communication skills and demonstrated ability to manage and collaborate with internal and external partners;
Good presentation skills and thorough use of PPT;
Highly self-motivated, well-rounded, entrepreneurial, and passionate for building and establishing a new brand ;
Quickly respond to social trends and hot topics, able to reflect and integrate with communication strategy;
Passionate for Disney and belief in the power of dreams.

About Shanghai Disney Resort:

As one of the worldwide leaders in family entertainment, Shanghai Disney Resort delivers legendary service and a lifetime of memories for our guests. Joining us in a new world of fantasy, imagination, creativity, and adventure involves creating happiness for the millions of guests who visit our Resort each year. Whether your career journey here is onstage or backstage, there are almost unlimited opportunities for growth and personal development at Shanghai Disney.

* We are committed to providing equal employment opportunities.

* Specific benefits vary between different roles and may be adjusted according to company policy.

* Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

关于 Shanghai Disney Resort:

上海迪士尼度假区是中国大陆的第一个迪士尼度假区，在这里，亲朋好友们可以尽情体验和畅享一个充满奇幻、想象、创意和探险的全新世界。该度假区是上海迪士尼主题乐园的所在地，内设两座主题酒店，一个大型购物、餐饮和娱乐区——迪士尼小镇，一座百老汇风格的剧院，星愿公园和其他户外休闲区域。上海迪士尼度假区的演职人员为游客提供世界一流的服务，该度假区专为中国人量身打造了正宗地道的文化氛围和主题，淋漓尽致地展现了经典的迪士尼故事和人物角色。上海迪士尼度假区能够迎合各类人的需求，包括惊险刺激的探险之旅以及郁郁葱葱的花园。在这里，游客们可以尽情放松，畅享丰富的互动体验。

关于 The Walt Disney Company:

The Walt Disney Company（及其分公司和附属公司）是一家行业领先的多元化国际家庭娱乐和媒体企业，拥有以下业务板块：Disney Entertainment，ESPN，Disney Parks 以及 Experiences and Products。从 20 世纪 20 年代的一家小型卡通工作室，一跃发展成为当今娱乐业中的翘楚，Disney 非常荣幸地继续秉承其传统，为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务，我们的员工和演职人员携手努力，打造在全世界和当地都备受钟爱的娱乐体验。

此职位隶属于 Shanghai Intl Theme Park Company, Ltd.，即我们称为 Shanghai Disney Resort 业务的一部分。

This position is with Shanghai Intl Theme Park Company, Ltd.，which is part of a business we call Shanghai Disney Resort.

具体的福利基于职位有所不同，可能根据公司政策进行调整。上海迪士尼度假区不会委托任何人或第三方机构向求职者收取费用。候选人请务必通过度假区官方招聘渠道获取度假区招聘的相关资讯。

公司规定，向所有员工和候选人提供同等就业机会，无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、智力或肢体残疾、怀孕、民族/种族、外来务工人员身份、传染病原携带者身份或法律规定的其他类别。此“平等就业机会”涵盖但不限于员工聘任和雇佣、升职、降职、调动、解除/终止雇佣、工资水平和其他薪酬形式、教育和培训等方面。

Specific benefits vary between different roles and may be adjusted according to company policy. Shanghai Disney Resort does not charge a fee to submit job applications and has not authorized any individual or company to charge to do so. Please always check our official channels or platforms for the most relevant recruitment information.

It is the policy of the Company to provide equal opportunity for all employees and candidates for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, intellectual or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status or any other category of persons to the extent provided by law. The “Equal Employment Opportunity” in this policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff/ termination, rate of pay, and other forms of compensation, education, and training.

稍后申请