Assistant Marketing Manager
立即申请 稍后申请 Job ID 10069093 工作地点-国家/地区 上海, 中国内地 工作发布公司 The Walt Disney Company (APAC); 发布日期 2023/11/22职位介绍
Job Purpose
The Assistant Marketing Manager will support the Integrated Marketing Team in developing and implementing marketing and publicity plans to promote Disney’s franchises, brands, and studio’s theatrical releases.
The principal role of the Assistant Marketing Manager is to develop the right marketing materials for our franchises, brands and theatrical titles in China and coordinate/implement marketing campaigns. Design and implement publicity strategies that cultivate our relationships with media/KOL, engage our key target audience and boost brand awareness. The target is to continuously build the brand awareness and affinity of Disney franchises and brands in China and maximize the box office performance of each theatrical release.
This requires working closely with agencies and vendors, as well as Disney business units and other corporate functions, while constantly keeping abreast of the market landscape, trends, and development.
Key Responsibilities
- Implement long-term brand building strategies for Disney’s franchises and brands
- Develop annual plans for franchises and brands and implement key marketing activations
- Develop strategic marketing plans for theatrical releases and implement key marketing activations
- Lead the development of brand assets and marketing materials (print and av) for our brands and titles.
- Work with the US headquarter to conduct local creative researches to better understand the status of each franchise and brand
- Maximize the presence of franchises, brands and theatrical tiles on various media channels:
- Develop media relations strategy, seeking high-level placement / co-op in print, broadcast and social media
- Develop media content calendar for both traditional and social media to consistently engage audience throughout promotion windows
- Develop local celebrity strategy, maximize celebrity engagement throughout multiple channels and touch points
- Cultivate and maintain relationships with media and influential professionals
- Plan PR events:
- Develop integrated plan for big scale events including talent tour, multi-city events, local premieres and other media facing activities
- Advance all operational aspects of the events from pre-event planning, load in/out process, and most importantly the execution of the event
- Maintaining a consistently high level of production and performance quality
- Budget controlling
- Identify, conceptualize, plan and manage special event strategies and activities independently and effectively (special events include but are not limited to consumer events, mall events, industry summits and road shows).
- Liaise with agencies/vendors/creative and production teams to develop detailed creative solutions and implement the event strategies and plans efficiently and effectively.
- Establish and maintain excellent relationships with strategic partners internally (Consumer products, Shanghai Disney Resort, Disney Media Distribution, Government Affairs and National Geographic) and maximize synergy opportunities
- Proactively seek collaboration opportunities with streaming platforms covering variety shows and reality shows by leveraging Disney’s unparalleled storytelling heritage
- Collaborate with trade marketing and sales to strategize exhibitor relationships and implement themed in-theater activations, including but not limited to trade events, consumer screening events and loyalty programs
- Day-to-day management and coordination with agencies and vendors to ensure timely and satisfactory delivery of work.
- Effectively manage franchise budget and theatrical release budget.
- Prepare presentations to management team, Business Units, or other functional teams as required
Requirements
Education:
- Bachelor’s degree in a leading university, local or foreign. Marketing/Advertising Management or Film Related degree a plus but not a must.
Experience:
- Minimum 5 years work experience in marketing and publicity for leading multi-national company, 4A ad agency or entertainment related company
- Demonstrate the ability to develop and implement marketing programs including TVC development, point-of-sale promotion, online activation as well as ability in media planning, research and execution. A big edge will be given to candidate with strong digital marketing background.
Knowledge:
- An organized, self-motivated manager with an eye for details who is able to successfully implement multiple initiatives, run multiple tasks simultaneously and drive results for the project. The candidate must be a team player and is able to work with internal and external partners seamlessly. The successful candidate must be an avid movie fan. He/she is expected to possess the following qualities:
- Strong planning and execution skills; experience in handling, planning and overseeing the execution of media plans.
- Communication skills: persuasive, passionate and effective skills in getting point across written and spoken forms.
- Problem solving skills: able to identify and resolve issues independently and communicate solutions effectively
- Analytical skills: able to provide sound recommendations based on good understanding of the media and general business environment.
- Professionalism and integrity, a team player who can perform well under pressure
- Genuine passion for the film industry and marketing field work: candidate must be willing to roll up his/her sleeves and go above and beyond the call of duty when the job calls for it.
Core Skills:
- Fluent spoken and written English and Mandarin
- Well developed computer skills (Excel, Word, PowerPoint, Outlook, etc.; Mac knowledge a plus not a must)
关于 The Walt Disney Company (APAC):
70 多年来,The Walt Disney Company 一直为亚太地区的消费者提供娱乐节目,丰富人们的生活。今天的消费者可以通过多种方式在澳大利亚、新西兰、中国大陆、日本、韩国和东南亚等许多市场探索新的品牌体验。
关于 The Walt Disney Company:
The Walt Disney Company(及其子公司和附属公司)是一家行业领先的多元化国际家庭娱乐和媒体企业,包含三大核心业务板块:Disney Entertainment、ESPN 以及 Disney Experiences。从 20 世纪 20 年代的一家小型卡通工作室,一跃发展成为当今娱乐业中的翘楚,Disney 非常荣幸地继续秉承其传统,为每位家庭成员打造世界一流的故事和体验。Disney 的精彩故事、生动人物形象以及丰富体验吸引了世界各地的消费者和游客。我们在 40 多个国家及地区经营业务,我们的员工和演职人员携手努力,打造在全世界和当地都备受钟爱的娱乐体验。
此职位隶属于 TWDC (China) Ltd.,即我们称为 The Walt Disney Company (APAC) 业务的一部分。
This position is with TWDC (China) Ltd.,which is part of a business we call The Walt Disney Company (APAC).
公司规定向所有员工和申请人提供同等就业机会,无论种族、宗教、肤色、性别、家庭状况、性取向、原国籍、年龄、婚姻状况、退伍军人身份、精神或肢体残疾、怀孕、民族/种族、外侨工人身份、传染病菌携带者身份、或法律规定的其它类别。 此政策涵盖但不限于员工的聘任和雇佣、升职、降职、调动、临时解雇、解除雇佣、工资水平和其它薪酬形式、教育和培训。
It is the policy of the Company to provide equal opportunity for all employees and applicants for employment without regard to race, religion, color, sex, family status, sexual orientation, national origin, age, marital status, covered veteran status, mental or physical disability, pregnancy, nationality/ethnicity, migrant worker status, carrier of infectious diseases status, or any other category of persons to the extent provided by law. This policy extends, but is not limited, to recruitment and employment, promotion, demotion, transfer, layoff, termination, rate of pay, and other forms of compensation, education, and training.
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